Scott Bates
Strava, the popular fitness tracking app, recently announced a price increase for their premium features. While the company claims that the move is necessary for their growth, many users are wondering if the cost is justified. When I say that Strava announced this change. I mean they just sent users an email stating their renewal price went up.
Prices have gone from $59/year to $79/year, and others up to $99/year. Monthly prices from $5.99 to $11.99.
Advantages of the Strava Price Increase
With the price increase, the company can invest in more research and development to improve the product even further Moreover, it is uncertain what the long-term benefits of this price increase on the consumer product will be. While it gives the company a source of funding to invest in research and development, it remains uncertain if the quality of the product will improve or if this will have any other structural benefits for consumers. Only time will tell if this price increase proves to be beneficial for all involved.
Disadvantages of the Strava Price Increase
The new subscription model could cause some users to switch to a different product that offers the same features for less money. In addition to the price factor, consumers will likely be looking for a product that provides them with the same quality and features that their current subscription does. Other factors such as customer service, ease of use, and flexibility may also be a deciding factor for potential customers. Consumers should consider these factors when making purchasing decisions to ensure they are getting the most value out of their products.
There may also be issues with user loyalty if the new price point is too high and customers feel like they are not being valued. This could lead to a decrease in user loyalty as customers may feel like they will be better off going somewhere else for the same product. It is important that companies consider their customer base when changing prices and think of ways to offer them value.
To Conclude
In conclusion, the Strava price increase seems to be a double-edged sword. On one hand, it could help Strava grow their infrastructure and provide more features for their users. On the other hand, it might also discourage people from signing up or continuing to use the app, as it could be considered too expensive for some people. Ultimately, it’s up to each individual user to decide if the Strava premium features are worth the added cost.
